Pepsi-Activation

The Pepsi Activations were national roadshows themed around Pepsi’s association with Global Football Superstars and the Cricket World Cup respectively. The activations were aimed at Low Level LSM’s and activated at Pepsi’s major sales points around South Africa, with the goal of driving sales and education around the brand. These goals were achieved through the use of custom built games and interactive experiences which were designed to attract crowds for participation.