The ‘Transform Indaba’ was an annual 3-day strategy conference held at the Sandton Convention Centre and included 1 conference room, 2500 delegates, 7 stages and 12 screens. Conceptually, the conference emphasized strategic transformation, constant movement and engagement, whilst providing an intimate setting for an audience of that size. Day 1 was concluded with a ‘Comic Con’ themed networking event, which included various games, exposition stands and a comprehensive entertaining line-up featuring Goodluck & DJ Fresh. Day 2 was closed with an awards evening hosted by Tats Nkonzo & Jeannie D.